White House Gets Help From Athletes To Spread ACA Message

The White House is soliciting help from a few athletes to help get the word out about enrolling for health care before the March 31, 2014 deadline.

From the White House press office:

NBA All-Star Kobe Bryant became the latest athlete to encourage Americans to enroll in coverage in an interview on the Dan Patrick show, which is nationally syndicated on 275 radio stations, and simulcast online and on television via DirectTV and the NBC Sports Network.  Former NBA All-Star, and current member of the President’s Council on Fitness, Sports & Nutrition, Grant Hill also called into sports radio shows today in Miami, Dallas, and Houston.
Tomorrow, the nationally syndicated sports radio show, The Herd with Colin Cowherd, will air an interview with President Obama focused on the importance of sports fans and others signing up for health care coverage.
Also tomorrow, former White House aide and Duke basketball standout Reggie Love will participate in radio interviews touching markets in Miami and Raleigh.
The initiative GamePlan4Me.com will lead a social media day of action tomorrow, pushing out messages to drive traffic to their site, which links to HealthCare.gov. The site features athletes like Kobe Bryant, CC Sabathia, and Victor Cruz discussing the importance of young people making healthy and proactive decisions about their future, including signing up for health insurance. 

More athletes have been following the lead of stars like Kevin Durant, who sent a #GetCoveredNow tweet to over 6 million of his followers.