On Racism Towards Ward, Caps Owner Weighs In

Calls acts by Bruins fans 'Keyboard courage and ignorance'.

Owner of the Washington Capitals, Ted Leonsis, makes his thoughts known on the visceral, racist Twitter attack on his star player, Joel Ward.

On his blog, Leonsis writes:

"Shame on these folks who decided to take to their keyboards and show their ignorance and their racism and hate.

What these people have said and done is unforgivable. I hope they are now publicly identified and pay a huge price for their beliefs. There should be zero tolerance for this kind of hate mongering. Their messages should now stay glued into the algorithms to place a forever warning and a mark upon these people and their actions. They shouldn’t be able to escape their keystrokes.
We will as an organization support Joel Ward. He has been a great teammate and a great citizen. He is now the star of stars in our city for his heroics last night.

He is a friend and a fantastic player – who delivered – as advertised for us and our fans in the playoffs."
That's Ted's take.  Here's mine.  

I think Leonsis' comments were commendable, and very risk management-like.  As the owner of a sports franchise, he certainly doesn't want to alienate the Capitals' fan base, nor it's growing African American demographic.

Having said that, paying rewarding his 'advertiser' handsomely next season, would also be a commendable thing to do.

Congrats Joel Ward and the Washington Capitals!